OOOOBY

Description

Ooooby is an digital platform that functions as a decentralized network for local and small-scale food producers, empowering independent farmers and artisans to sell directly to consumers through strategically placed packing hubs. This approach bypasses traditional distribution channels, giving producers greater control and a larger share of the profits. Ooooby utilizes technologies to enable local producers to set up their shopfront and streamline the ordering and delivery process, offering convenience to customers of fresh, local, and sustainable food options. Their mission is to rebuild a food system centered around small-scale community-oriented producers using ecologically sound approaches to food production and consumption. Ooooby also partners with local institutes to support market gardening education and learning opportunities.

What Makes it Regenerative?

• enables access & participation
• helps localize
• fosters community
• facilitates coordination & consensus
• supports human well being
• enables learning & knowledge sharing

Business Model

Ooooby generates revenue through transactions on its platform. It takes 1.9% of payments transacted, plus Stripe card fees of 1.3-2.7% + 30cents. This fixed fee includes all e-commerce, operations, and finance/accounting features.

Risks & Limitations

• Scalability issues with expanding their network of independent hubs across a wider geographical area
• Reliance on local producers and small-scale producers might limit the variety and availability
• Logistics and distribution challenges with coordinating efficient delivery
• Consumer base limitations due to higher prices for local and sustainable food. competition in niche market from larger traditional supermarkets