Houdini clothing
Houdini sportswear specializes in technical apparel designed for outdoor enthusiasts and athletes, known for its focus on sustainability and innovation.
Description
Houdini sportswear caters to adventurers and athletes with a focus on eco-conscious, high-performance clothing. They craft technical apparel that combines durability, functionality, and minimalist design for activities like hiking, climbing, skiing, and trail running. Houdini prioritizes sustainability throughout their production process, using recycled materials whenever possible and employing practices that minimize environmental impact. Beyond performance and eco-friendliness, Houdini is known for innovation in material science and garment design, creating lightweight, weather-protective, and versatile pieces for dedicated outdoor enthusiasts.
What Makes it Regenerative?
- enables circularity
- supports human well being
- helps inspire
Business Model
Houdini sells clothing products
Risks & Limitations
- Price point
- Availability
- Performance for specific activities,
- Durability of recycled materials
- Limited resale market
- Ethical manufacturing claims
Tags
Location
Stockholm, Nacka
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