HowGood

Description

HowGood has 17 years of research on global food supply chains. The team consolidates and analyzes findings from over 600 accredited data sources and certifications. These include a range of resources such as international frameworks, NGO guidance and standards reports, peer reviewed life cycle assessment studies, journal articles, academic conference proceedings and texts, aggregated commercial databases, targeted industry studies, NGO research, government publications, and news reports from reputable outlets.

What Makes it Regenerative?

• helps brands create products that are sustainable and recyclable
• elevates the importance of sustainable practices in the food industry
• provides accessible data for brands to improve their sustainability
• encourages practices that restore and protect ecosystems
• provides data that supports the development of circular economy initiatives

Business Model

HowGood generates revenue through subscription fees for access to its extensive sustainability database, consulting services to help companies improve their environmental and social impact, and partnerships with organizations seeking to enhance their supply chain transparency and sustainability. Their platform provides valuable insights for brands looking to make sustainable product decisions, thereby driving revenue through ongoing customer subscriptions and project-based consulting fees.

Risks & Limitations

• Limitations of data to capture, monitor, and algorithmically compare complexities and local nuances within agricultural systems
• Risks of greenwashing concerns if companies exploit marketing ratings, obfuscating other shortcomings
• Current focus on large food businesses risks overlooking smaller farm and suppliers